I've been reading this challenging & provocative book on the recommendation of my sister. During her last visit, she kept on commenting that she thought she had bought the book to recommend as reading for her mangers...but found herself reading it more & more for herself.
Well, I'm having the same interesting & sometimes painfully honest experience. Goldsmith, who as a corporate trainer has evaluated and coached many of the nation's leaders and captains of industry writes about 25 habits that will prevent Successful people from reaching their highest potential.
With surprising insight & clarity he pinpoints annoying & destructive habits & character traits that we tend to ignore or minimize as problems when they apply to us. Habit #9 "Withholding Information" is the Subject of this post.
"Intentionally withholding information is the opposite of adding value. We are deleting value. Yet is has the same purpose: To gain power. It's the same old need to win, only more devious." Quote from "What Got you Here Won't Get You There"
The methods by which power can wielded like a weapon often show up in personal & professional life & real estate is no exception.
So, Let's Talk About Keeping Secrets:
Keeping Secrets is less about information than it is about obtaining & retaining or regaining control & power. Agents are tempted to withhold information that should be forwarded to their trainers or brokers particularly when the news might jeopardize their ability to earn the commission. Sellers are tempted to withhold information on Seller's Disclosure forms and even lie when presented with the evidence to the contrary. Buyers can be tempted to withhold information from the agent who is trying to assist them while moonlighting with other agents to see homes on the side. People applying for loans "forget" pertinent information about their finances. The list of ways in which we withhold information is endless.
Withholding information is a means of protecting ourselves from further scrutiny. Sometimes, when a deal is going sour, the agent, or client suddenly disappears...they are unreachable in spite of all the modern conveniences of phone, e-mail and fax. They simply stop responding to human beings...at least if you're the individual they don't want to talk to. This is keeping secrets passive aggressively by defaulting to Mute!
The problem is this never solves the problem. The mantra I repeat to agents who I train is this: "When you see an issue developing...Run Towards it, Not Away from it! " There is the temptation to believe the lie that convinces you that what you ignore will disappear or that one is gaining the upper hand by keeping things "secret." Actually the exact opposite is the case.
Keeping secrets can be very costly in a real estate transaction. It can cost a lot of money. When seller's are presented with a Seller's Disclosure during a listing presentation, I strongly advise them to be brutally honest. "You cannot be faulted for telling what you know. Yes, someone may not buy a house because of what is revealed on a seller's disclosure...but they won't be suing you for lying either. I won't even fill out the address on a Seller's Disclosure for the seller...this is their chance to let go and come clean of any potential damage that keeping secrets can create.
Keeping secrets gives birth to two ugly twins...fear & suspicion. When secrets are kept, it becomes very important to remember who knows what. This can be an exhausting mental hyperactivity. In addition to all the stresses of a real estate transaction, parties who keep secrets have to contend with the fact having the secret revealed is a distinct possibility at any moment. They live with the dread that the moment of revelation will not be pleasant.
There's a much easier way to live...It's called full disclosure. Amongst other benefits ,such as a sound nights sleep, and the ability to look another clearly in the eye, here are some that come readily to mind within the context of a real estate transaction.
- You can't be convicted when you tell the Whole, Entire truth about what you know about the home you are selling.
- Returning a phone call, even to deliver unpleasant news is better than hanging onto it for several more days...hours..minutes..
- Telling your manager that you've botched up a transaction is always better than someone else telling her/him
- Being honest about who you're working with in a real estate transaction saves you Money...You won't be Paying 2 Commissions.
There are many benefits to Not Keeping Secret, but even these limited few are proof positive that a truly empowered Life is a Transparent one. True power does not come from withholding information, it comes from building loyalty and trust!
Copyright 2007 Audu Real Estate All rights reserved

Lola Audu, is the Designated Broker & Owner of Audu Real Estate. Our company specializes in helping people buy and sell homes in the greater Grand Rapids, West Michigan area. You can contact us via e-mail @ info@auduhomes.com or by phone at 616-791-0511. Thanks for visiting our blog. Here are links to some of our most popular posts for you to enjoy!
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Hello!
Taking into consideration the examples above about buyers, sellers, agents witholding information--it's not always that the motive is devious or malicious. "Never attribute to malice that which is adequately explained by stupidity"--Hanlon's Razor. One of our duties as real estate professionals is to protect the public and that includes educating them. Is stoopid a character flaw? : )
It's ironic that the Bible verse, "The Truth Shall Set Your Free," has been co-opted by "full disclosure." Is this a new concept? Hardly. I haven't read Goldsmith's book, but he's found a way to present an ancient verse as a new way of thinking. But more power to him, since it doesn't hurt to reacquaint ourselves to tell the truth regardless of the outcome.
I think honesty is the best policy whether it's in real estate or in our own personal life, past, present, and the future.
Good post. Thanks!
Yolanda
Lola...
I have just invited Suzanne Sands to join Fraiche Aire...
She has opened up a fitness group. Personally I think this is a great idea. Especially for those of us who spend waaay to much time on AR :)
TLW...ROAR!
Hi Missy, Thanks so much for your help! I'm so happy to have been able to do this...Technical stuff tends to have me staring at the computer or equipment wondering how in the world you get it to do what you want! :)
Hi TLW, That's wonderful! I'm going to head over to Fraiche Aire & extend a Warm Welcome to her. Now, how I WISH, I could do fitness exercise in Cyberspace...alas, that's probably not what Suzanne has in mind. :)
Excellent post, Lola. Important thoughts to keep in mind, for ourselves as well as when educating our buyer and seller clients. Thanks for sharing this - I have not read the book but I think it goes on the ever-expanding readling list.
Jeff
Excellent post, Lola. Important thoughts to keep in mind, for ourselves as well as when educating our buyer and seller clients. Thanks for sharing this - I have not read the book but I think it goes on the ever-expanding readling list.
Jeff
Excellent post, Lola. Important thoughts to keep in mind, for ourselves as well as when educating our buyer and seller clients. Thanks for sharing this - I have not read the book but I think it goes on the ever-expanding readling list.
Jeff
Lola, excellent, excellent, excellent! Your customers must love you!!! A big 5 star and a bookmark.
You were right to include the copyright