*Here's the link to read Parts 1 & 2 of this Series.
One of the most unexpected obstacles to potential prospects coming into an Open House is an item which has been your long time alley in marketing your Grand Rapids, Michigan home. Your Real Estate Sign!
When Signs Reveal too Much...
Sometimes a sign tells a buyer who stops by an Open House too much. For instance, many real estate agents will place a brochure box on your For Sale Sign so that motorist can stop and pick up a brochure with information about your home. While this is great when you don't want unexpected visitors, it can be a problem when you want people to come in and they grab a brochure instead.
Empty That Brochure Box!
So, for starters, make sure your real estate sign does NOT have a Full Brochure Box when you have an Open House. This does not mean that you should minimize your sign. On the contrary...Your sign can be a great tool. Remember that your sign is being driven by daily. Motorist may block it out subconsciously because they are used to seeing it.
An Open House is the time to dress up your sign in it's Sunday Best!
Make it burst with color using large helium balloons. Tie a number of these around your mailbox too. You may want to have a few balloons tied to signs directing passersby to your home. Balloons invite people to a party. You want them to feel like you're giving one when you Advertise an Open House.
Paying attention to these simple things can be very important. Always remember, you don't need 100 potential prospects tramping through your home to buy it...You only need the Right One...The Qualified, Ready, Willing and Able Buyer for your home!
In Part 4 We will be talking about Getting The Word Out!
If you'd like more information about the Home Selling Process or would like to speak with one of our knowledgeable agents, contact Audu Real Estate or e-mail us at: info@auduhomes.com
Copyright 2008 Audu Real Estate All Rights Reserved
Lola Audu, is the Designated Broker & Owner of Audu Real Estate. Our company specializes in helping people buy and sell homes in the greater Grand Rapids, West Michigan area. We've had the privilege of helping hundreds of clients succeed in their goals of purchasing and selling property including demonstrated success in the negotiation of Short Sale Transactions. You can contact us via e-mail @ info@auduhomes.com or by phone at 616-791-0511.
Lola,
This is a very true statement. If the buyers don't need to come in to see the inside, but can get the info on the brochure, you have less of a chance of helping that buyer. Take the brochure box away. Instead of balloons that pop when they hit the sign I use American flags. They have the same effect of drawing attention to the signs... they blow in the breeze... and they are a ton less cumbersome then balloons to work with. When the open house is done, leave them up to keep the attention of the passers by! You can place these on directional signs as well, and they show our pride of our country!