Inspired Real Estate For Today

In my previous post, I discussed how to determine if a home was a good choice for an Open House.  Now, we will focus on the right reasons to hold a home open. 

This is something to take seriously.  We are asking homeowners to leave their home & let it be canvassed by members of the general public, for whom we can not validate credibility or authenticity, in the hopes that this will create a viable prospect for the sale of their home.  If we have not done our homework & prepared properly, at the very least, the effort has been a huge waste of everyone's time. 

Some of the reasons commonly given for holding an Open House are:  "The Seller's asked me to",   "I'm not getting any activity, so I need to hold an Open House, "My clients expect me to advertise their house, so I need to do an Open House," or "I'm not very busy so I have some time to do Open Houses."

Not!  None of the above is an optimal reason to conduct an Open House.  The Seller's asked me to - No, the Seller's hired you to give professional counsel & direction in the marketing and sale of their home.  Can you imagine this reasoning used in the following scenario - Patient to Doctor, "I need you to perform an operation because I've determined that this is the best solution to cure my condition."  No MD would acquiesce to a request like that simply because they were asked.   

Professionals are hired to provide solutions and create options.  They are hired FOR their expertise.  Determining the viability of an Open House should be the responsibility of the real estate agent as one part of an extensive marketing strategy.

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